Your Home’s Property Marketing Strategy

How can you ensure maximum exposure and attract the right buyers to achieve the best possible price for your property? In today’s market, having a comprehensive digital strategy and effective online marketing plan is more important than ever.

Walk-through Video Example: (ideal to give potential buyers a feel for the FLOW of your home):

CUTTING EDGE MARKETING MATERIAL:

Your property deserves state-of-the-art marketing to captivate buyers. Today, buyers expect much more than the basics before they arrange a viewing. They want to see all the features, understand the layout, and gather enough information to narrow down their choices before committing to in-person visits.

Enter your tech-savvy agents… Below are just some of the tools and techniques we use to showcase your home to its FULL potential:

  • Walk-through videos: A powerful tool we offer to all mandated listings. These videos allow buyers to get a true sense of the flow and layout of your home, from room to room, which is something photos alone can’t provide.
  • Floor plans: Give buyers detailed insights.
  • High quality photos: Capture the beauty of every room with quality images.
  • Comprehensive descriptions: Highlight the property’s full range of features.
  • 360o Virtual tours (if justified): These panoramic rotating images provide an immersive experience, offering a 360° view of each room or interest point.

OUR COMPREHENSIVE MARKETING PLAN:

Even with the best marketing material, success depends on how far your property ad reaches potential buyers. Our marketing strategy is designed to maximize exposure beyond simply listing it on the usual property portal websites:

Our marketing strategy includes:

  • Social Media Marketing: We market extensively on social media platforms where we have large local followings:
    • Facebook
    • Instagram
    • Youtube
    • LinkedIn
    • TikTok
  • Sponsored and Targeted Advertising Campaigns: Our data-driven campaigns pinpoint serious buyers in the right demographic on all the Meta platforms such as Facebook and Instagram.
  • FLOW Marketing: A powerful tool to promote your property across various social media channels based on buyer’s demographics, interests and recent behaviours.
  • RE-Marketing: Re-target buyers who have already shown interest, keeping your property top-of-mind.
  • Email Campaigns: Our extensive email database ensures potential buyers are notified about new listings.
  • Website Exposure: Comprehensive listings across the following major platforms:
  • International exposure on the extensive Properstar network which lists via 34 International Websites.
  • eXp Realty is one of the fastest-growing agencies in the world. Our entire team works to ensure your property gains maximum exposure, not only locally but globally through our network.
  • We can also leverage the eXp iBid Offer Management platform, offering direct access to serious buyers who are ready to make offers. This platform simplifies the offer process, ensuring qualified buyers can facilitate fast, competitive offers.
  • Additionally, our agents nationwide refer their qualified buyers to us.
  • We also maintain strong relationships with other estate agents in the area to increase your exposure.

OUR GOAL:

By combining cutting-edge marketing material and our comprehensive marketing plan, we aim to create a “platform of competition” between buyers.

This allows us to secure the best possible price for your property in the shortest time, with minimal inconvenience to you and your family.

Please contact us to discuss a tailor-made marketing strategy for your property.

We look forward to hearing from you…